The announcement was made by the Minister of Agriculture, Food and Forestry, Maurizio Martina. "Victory!” he tweeted, “Italy's food-and-wine identity is increasingly protected around the world.” It took 8 years of negotiations to reach the unanimous vote of the UNESCO Government Committee, and in the end Italian creativity, especially the Neapolitan culinary one, got the better of it/triumphed.
A result achieved after years of work by the Ministry of Agriculture, Food and Forestry, which in 2009, with the support of the Associations of pizza makers and the Campania Region, had started to draft the application dossier. This delicate job was carried out with the intention of undermining the prejudices of those who believed that the noble art of pizzaiolo (pizza-maker) was a commercial invention, and not an expression of identity.
In the end recognition is given. In its final decision, UNESCO writes, "The culinary know-how tied to the production of pizza, which includes gestures, songs, visual expressions, local jargon, ability to handle the pizza dough, perform and share is an indisputable cultural heritage. The pizza chefs and their guests engage in a social ritual, whose counter and the oven act as a "stage" during the pizza production process. This occurs in a convivial atmosphere that involves constant exchanges with guests. Starting in the poor neighborhoods of Naples, the culinary tradition is deeply rooted in the daily life of the community. For many young practitioners, becoming a Pizzaiolo is also a way to avoid social marginalization."