Make-up – “Made in Italy” conquers the world

Make-up - Il "Made in Italy" conquista il mondo

2017/05/14 - Written by Vittoria Zorfini
Make-up – “Made in Italy” conquers the world
Make-up – “Made in Italy” conquers the world
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Makeup lovers, avid consumers of palette and blush, and lipstick enthusiasts, there is now another reason to love the colorful world of cosmetic.

Did you know that 60% of eye shadow and cosmetics sold all over the world are made in Italy? Italy has conquered an important role in the cosmetics industry, it is in good health and ranks fourth in Europe with 35,000 jobs. To remember it “proudly” was Cristina Scocchia, former CEO and President of L'Oréal Italy.

An entirely feminine world

In fact, for Fabio Rossello, president of Cosmetics Italy, one of the strength is the  quota of female employees that is twice  the  average usually seen:  manufacturing (54% vs. 28%), graduates (11% vs. 65) and  Investment in research and development (7% against 3%  average in Italy). 

The Bel Paese shows once more that it is at the height of new challenges and that not all is an illusion. 

(fashionnetwork.com)

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